Restoration Media Marketing

Why should I advertise?
1. Create top of mind awareness and branding of your company through your entire service area.
2. Train your prospective clients that the first call goes to you when “DISASTERS HAPPEN” to them.
3. Lock into emergency work before it’s filtered and diluted through the current claims supply system.
4. Increase your chances of securing phase II restoration projects.
5. Reduce reliance on the insurance industry to find your work.
6. Position and maintain your company as Number 1 in your marketplace
7. Secure first mover position creating permanent barriers to entry by competitors.
8. Increase odds of being selected on DRP programs.
9. Increase odds of generating more jobs by 20%-50%
10. Reduce the need for marketing personnel and associated expenses.

How do I know my competitor can’t use the same ads?
In the United States, there are 210 Designated Market Areas (DMA’s). DMA’s are divided by population size and correspond to the reach of network television. When your company purchases the “DISASTERS HAPPEN”SM television spots, no other competitor in your DMA can run the same “DISASTERS HAPPEN”SM television campaign.

Being the first contractor to utilize the tremendous power of media puts you in a very strong and secure position. Don’t give up this opportunity for “first mover position” to your competitors. Take the time now to secure this critical to marketing option to reap significant future rewards while at the same time setting up barriers of entry for all your competitors. Please contact our sales representative to see if your DMA is available.

How much money should I allocate for marketing and advertising?
Every company has individual needs, so there is no magic formula that works for everyone. However, the industry standard usually allocates 3% of revenue to advertising and marketing. We find that this is often a good place to start. Using the money allocated, we then look at how much should go toward television, radio, print, billboards, brochures and public relations. Those numbers depend on your specific market and your specific needs. We consider all of those factors when hen we put together our recommendations.